Career Opportunities with Varidesk LLC

 

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Digital Marketing Manager

Department: Marketing
Location: Coppell, TX

CORE WORK ACTIVITIES:

  • Responsible for trafficking assets and providing optimization recommendations for marketing campaigns
  • Manage multiple campaigns simultaneously across diverse digital channels. Campaigns will include execution across paid search, display, native, digital video, paid social, audio and retargeting.
  • Assist in managing external vendors, holding them accountable to timelines, budgets and asset development.
  • Provide data-driven insights and contributions to the development of campaign strategy, creative assets, budget management and overall project management.
  • Project management responsibilities will include media plan development, digital media budget management and project communications across internal teams.
  • Work with the Insights Team and external vendors to provide weekly/bi-weekly/monthly/quarterly reporting and analysis of digital campaign performance and next steps for optimization.
  • Ability to think creatively in a constantly changing environment about how to maximize the amount of quality leads and traffic coming from digital channels.

YOU ARE WHO WE’RE LOOKING FOR IF:

  • You are a collaborative team player who knows how to get results.
  • You are highly organized and able to manage multiple project activities with minimal supervision.
  • You can understand and adjust to changing priorities, circumstances, direction, and personal styles.
  • You thrive in providing a high level of service to internal partners.
  • You enjoy working in a fast-paced, deadline-driven environment.
  • You are persistent; enjoy coming up with new ideas and going outside the lines of existing norms.
  • You are a strong communicator who can articulate your recommendations.
  • You have exceptional written communication skills, and you can deliver compelling, concise, and clear insights into digital performance.
  • You are an effective project manager, who has experience managing budgets and external vendors.
  • You can pivot quickly, internalize feedback and adjust in real-time.
  • You are passionate about digital media, continually striving towards new and creative ways to drive optimal response and quality traffic using the latest tools and platforms available.
  • You can dive in to data, distilling the key trends and translating the findings into an actionable report.

EDUCATION/EXPERIENCE REQUIREMENTS:

  • Bachelor’s degree in Marketing or related field preferred, or the equivalent in professional experience.
  • Two or more years of experience in hands-on campaign management across multiple digital channels with monthly budgets exceeding $500k. Experience managing external partners preferred.
  • Proficiency with managing and analyzing performance in: AdWords, Bing, Yahoo/Gemini, Paid Social Platforms such as Facebook/Instagram and LinkedIn, DSPs such as Doubleclick and/or Sizmek for Programmatic Display/Video/Native campaign management and reporting, and Retargeting Platforms such as AdRoll and/or Criteo.
  • Experience with executing and managing campaign tagging requirements (UTM and multi-touch attribution tagging experience preferred).
  • Strong communication/writing and Excel skills.

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